Confidential Checklist On Commercial Architecture & Design: What To Do, How To Do It And What To Avoid PLUS Real Life Confession From An Underdog
Take It Straight To The Bank: The Art Of Converting Commercial Spaces Into Profits
From the desk of Frank Schulz The Underdog
Founder of My Retail Design & Retired Commercial Design Expert
Saturday July 4, 2020, Miami FL
Urgent: For Immediate Release To Our Community
Subject: My Last Month’s Promise Delivered – Eli and Emil confirmed the support of our community!
Since I retired from business and started this site each and every month I bring you the best from our industry to help you. However this month is really special for me because this is very personal for me.
- If you are my follower and subscriber welcome back because I have some pretty exciting news for you today: I am keeping the promise I made last month!
- If you are first time here, I am not sure how you reach this site – maybe you watched the documentary, read about it in a magazine or it’s just pure luck for you today to get here.
It doesn’t matter because those who know me they know I’ve been sharing information with the world for a while and saved business owners ton of money and made them even more. I also in addition helped so many architects and designers who struggled to find the right partners and sources for their business…
If you are a business owner who struggles to figure out how to approach your architecture / design project – if you develop new business location or simply you try to build on an existing one by remodeling or whatever….. or if you are architect involved into commercial design I have some exciting news for you! You are about to read the information you were hoping to find plus even more because today I decided to share all with you…
You Better Read Every Single Word On This Page Because It’s All Money Making Information For You
As I woke up this morning I decided to unleash today and tell you my secret – everything that made my success and as you’ll see it’s simple if I can do it – you can do it – everything is possible when you work with the right people.
I did it not because I am smart or anything – it’s because of 2 major reasons:
- I have mileage in the industry (I’ve done it over and over again literally thousands of projects), and
- I’ve been blessed to work with our industry’s finest people – decent, smart and craftsmen people who know what they are doing and who are not in this for the money alone (more on this later!).
They not only changed my business life and made me successful, but they also made me a better man on a personal level.
It’s Not Who You Know – It’s Who You Work With
If you are a business owner looking for the right people to work with on your commercial interior design architecture project or you are architect who works on these kinds of projects, well this page is a gold mine for you this month.
What am I about to reveal on this page is what I used to hide back in the day before I retired because I considered this to be my best kept secret. And it really was at the time because this exact approach made me very successful.
I am about to introduce you to some incredible people who by pure luck happened to transform my life years ago. I’ll tell you briefly my story, so you can just like me, benefit from these incredible people as well as the advice I give on this page.
Today, I’ll Tell You My Honest Take On:
- Where businesses go wrong in 9 out of 10 commercial design and retail design projects
- What you should look for in the people you hire for your project
- What you should expect: the checklist of steps that need to be done in a very specific way to ensure your commercial design project will actually be a real commercial success
All these very important factors have a simple purpose: to minimize your risk and save you a ton of time and money while maximizing the return on your investment.
Warning: Be Cautious When Working With Artists
Working with the majority of designers and architects can be very dangerous if you don’t keep your goal straight. You can get carried away by how things can be made cool and forget that this is a commercial project. Remember that “Cool” by itself will rarely bring you any profits.
Isn’t Profit Our Goal In Commercial Architecture And Design Projects?
Let’s keep our heads clear here about what we are trying to accomplish…
Whether your project is a commercial success is only based on how profitable the project is. The only relevant metric is the return on your investment, period! This is true regardless of whether you are a business looking to develop new or remodel existing commercial space or property or you are an architect developing commercial projects for clients.
It’s always the same purpose and the same metric.
So if you are into the same commercial mindset like I am (I strongly believe so because you are still reading) – you are really lucky that you arrived on this page today!
Make sure you read each and every word on this page because it’s all about you!
Warning: The Danger Of Working With A Bozo!
It’s very naïve and immature to hope to achieve commercial success by just working with anybody.
I’ve worked with many architects and interior designers over the years hoping that somehow the next one will be a success for me. However, it just didn’t happen.
The main problem that you and I in this business face is that architects and designers are creative people who have absolutely no experience in business (with very few exceptions) and the only thing they can sell you on is how cool their ideas are and how they are making your space look cool. Understanding business these days in commercial design means linking each and every design aspect to maximizing sales and user experience driven by data and experience (more on this later on this page).
Now there are many flaws into this line of thinking because cool does not equal profitable. To make something cool and profitable – it takes more than an artist. The weird part (which I consider even being very rude) is that they will apply some weird logic into why and how this cool thing will make you money. The reality is that they never achieved any business success (maybe in their dreams).
Did I mention that in addition most of them are even arrogant people?! Who wants to work with a bunch of losers? Not me and you my friend!
I am sure you are the same like me – we business people prefer reality and our goal is to minimize risk into anything we put our money into and maximize the return on our investment. We plan from the very beginning on how to take the financial benefits of the project straight to the bank and how it will pay us into profits day after day for years to come. That’s our definition of commercial.
The Harder I Work The Luckier I Get
This is so true for me. Because I made so many mistakes and paid a really high price before I finally succeeded. Now, I am going to be honest with you that I didn’t figured all this out by me being smart or anything. Honestly, I did nothing by myself and the good news is that you don’t have to neither when you are working with the right people.
Cheap Is Not Good And Good Is Not Cheap
I don’t know about you but when I look for the right people to work with I look for the best because I know it will give me the highest return on my investment of money and time and it will minimize any surprises, delays and rework which somehow always happens when you decide to go cheap and work with a loser.
And Now The Good News
First, I want to make sure I give credit to the few special people that made all this happen for me.
The first one is my close friend, the late Gianni Versace, who I consider one of the greatest designers of all times. Gianni by pure accident introduced me to the two special and incredible people, Eli and Emil, brilliant interior designers and business master minds who will later change my life forever. Personally I consider them as the greatest commercial designers of our time.
Converting Spaces Into Profits
Not only that they thought me what is good design but they introduced me to the art of commercial design and connecting design with maximizing profits. The reality is that it takes both art and science to make this happen in addition to many projects and a lot of mistakes, experimenting, testing, know-how and tracking data before and after projects… not just designing cool stuff that Eli and Emil are the best to do it anyway.
As a matter of fact, this entire site is inspired by them and even the tagline “Converting spaces into profits” actually is inspired by them because that’s their psychology and mentality in their work – that’s what they do best.
This mindset is responsible for creating millions in additional sales made by design by Eli and Emil. Now that is what I call commercial project. Is it cool? Absolutely Yes! Is it profitable? You bet it is! This is what you want in your commercial project. You want to work with something that has already been proven and tested for you. And to do that I can’t think anyone who can do a better job at this and make it happen for you.
Who Is The Young Lady That Every Seasoned Commercial Designer Listens To?!
Back in the 1990s Gianni introduced me to Eli. I attended a closed-to-the-public conference on commercial interior design in Toronto thanks to Gianni. Eli was a young bright lady at the time and I couldn’t ignore the fact that everyone there at the conference was listening to her. I’m talking about high level industry masterminds not average architect or designer.
She is money. Gianni told me. If average designer looks at something from multiple angles she looks at hundreds of different angles and opportunities. But that’s not all! The real magic starts when Eli links the design with the money it will make for the client.
Over the years she has built a database of actual projects and actual sales growth before and after she made her project for her clients. Needless to say, after thousands of projects, today the database is a real gold mine. Eli is the brain behind the actual design plus the actual sales made from her design. She told me that every high-level craftsman develops her own best practices and keeps learning day by day as she adds another project under her belt.
The real key and power of the knowledge and experience she built over the years is in the ability to connect commercial architecture with financial success. Isn’t that what everyone should do? I mean sounds simple but nobody will do it for you. The world’s greatest brands consult with Eli before even thinking to start a large-scale project even if Eli is not interested to work on the project.
Emil: Eli’s Secret Weapon On Creating Design That Sells Your Products And Services Like Candies, And Makes Customers, Clients And Guests Keep Coming Back Again And Again
When I thought I had seen it all – I met Emil for the first time. That was the day that I really learned a lot from Emil. I was at the Miami International Airport to pick up both Eli and Emil. We were doing huge trade show in Miami. Emil had just finished designing a show and was flying from Las Vegas and Eli was flying from Tokyo working on a large retail project there.
We went to have dinner and talked about my next project. I was used to Eli at this time, but never had talked to Emil before. When Emil showed me his concept of my project that he put it together on a napkin during his flight – I was speechless! A simple layout solved all my problems – I was thinking about the hours we had spent brainstorming ideas with my coworkers and couldn’t find a cost-effective solution!?
Emil nailed it down everything with a simple yet powerful strategy which saved me a ton of money and made me even more. I visited this same client few months ago and the same design and layout was still there years later still making money day and night for him.
Now that’s the design you want. Cool is not enough – every fool can get creative but only a real master can make cool plus profitable for your business! Emil is the guy who can literally convert dust into gold. He has saved so many businesses by taking boring and totally unattractive spaces and converted them into money making spaces – now that’s the power of a real craftsman.
At this point, you might wonder (and I don’t blame you):
Why Would Top Designers And Architects Like Eli And Emil Who Turn Down 4 Out Of 5 Offers While Business Owners Are Ready To Beg And Pay An Arm And A Leg, Help Me?
You nailed it down my friend! Because this is exactly where I found the key to my success. The greatest asset that these 3 wonderful people gave me is not the money I made but I started making the money after I started thinking like them – to make everything with love and passion and success is inevitable for them, for me and for you.
When I started helping others I started receiving more and more day by day. Today, when I’m thinking back about all my struggle – I ask myself who knew it was that simple?